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Infographic Reveals Top Tech Trends of 2011

The thinkers at G+ have created a great Infographic that looks back at the top tech trends and players for 2011, including the rise of: Group Buying (Groupon, Living Social) Tablets (iPad, Galaxy,...

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Social & Mobile Trends: Changing Marketing, With or Without You

Major trends are determining the success of your marketing strategy, whether you realize it or not.  In particular, the fast and universal adoption of mobile devices – like tablets and smart phones –...

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Know the Best Times to Blog?

If you’re wondering what the best times for various blogging activities are, look no further.  Veteran blogger Dan Zarrella, HubSpot‘s Social Media Scientist, delivers a simple Infographic (below)...

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Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports...

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5 Steps to Social Media Readiness

Want a Social Media Presence? Think Puppy. Do you remember when you were a kid and you wanted a pet? You were focused on how fun it would be to have a new dog or cat, lizard or rodent. Your parents...

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A Social Media Policy: Brand Insurance

Despite the prevalence of social media use by companies and their employees, a surprising 76% of companies are still operating without a clearly defined social media policy.  To safeguard your brand...

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How to Sell More: Listen to Social Consumers

Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring...

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3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media...

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3 LinkedIn Features to Boost Leads

LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead...

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Social ROI: 4 Metrics for Marketers

Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data.  But all data is not created equal and marketers struggle to determine...

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